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PRACTICAL GUIDE

How to analyse your website: a practical checklist

Review website health, SEO basics, performance, mobile journeys and business outcomes without confusing an automated score with a complete assessment.

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Start with a question your website needs to answer

Choose a specific goal before collecting scores. You might want more qualified enquiries, fewer checkout problems or a clearer explanation of a service. Write down the important pages and the action visitors should take. A general website health check can identify technical omissions, but it cannot choose that business goal for you.

Collect a baseline you can compare later

Record the URL, date, device and scope of each check. Keep the original report and any screenshots or manual notes privately. Compare the same page and test type after a change. A five-page source audit, a simulated mobile performance test and a month of real-user data are different pieces of evidence; none should be treated as interchangeable.

Check the information search engines can read

Review important page titles, summaries, canonical links and headings. Confirm that each page explains a distinct service or topic in language your audience understands. SiteCheckpath checks defined on-page source signals. Use Search Console for actual search queries, clicks and indexing evidence on a website you control, rather than inferring them from an audit score.

Separate speed from the overall health score

Look at mobile and desktop lab results separately, then check whether real-user data is available. If a page loads its main content late, investigate the relevant Lighthouse findings and resources with your developer. If there is insufficient CrUX data, keep that gap visible. A missing real-user measurement does not establish that a website is fast or slow.

Walk through the website on a phone

Open the navigation and follow the primary enquiry, booking or purchase route. Look for clipped content, small controls, unclear labels and forms that are awkward to complete. Automated rendered checks can flag defined layout signals, but they do not click through your journeys or check whether an enquiry arrives. Use appropriate permission and test details for any manual submission.

Turn the findings into a short action list

For each change, note the affected page, the observation, the expected visitor benefit and how you will verify it. Start with broken journeys and clear omissions on important pages. Give your developer evidence rather than a target score alone. Keep manual review work such as writing quality, accessibility and security assessment separate where specialist judgement is required.

Review outcomes, then decide what to test next

Check that the change works, compare equivalent technical measurements and review your business evidence over a suitable period. Use analytics only where configured with appropriate privacy arrangements. A saved one-off SiteCheckpath report remains a snapshot; another scan creates a new audit. Continuous monitoring is planned and is not active yet.

Further reading

Google: SEO Starter Guide ↗

This guide is general information. Review changes in the context of your website and use the original documentation for your platform and tools.

See what our current audit checks →

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